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Savings Limits

Penny-Pinching Consumers The economy has spurred Americans to save money any which way they can. Here’s where we’re pinching pennies: Purchasing more generic brands  63% Brown-bagging lunch  45% Going to the hairdresser or barber less  39% Cancelling one or more...

Smart Spring Cleaning

Now that the weather has finally begun to show signs of spring, it seems a natural inclination for many of us to look around our homes and begin some cleaning, organizing, sorting out and donating. There is a lot to be said for the psychological impact of a clean and...

Post Holiday Blues

Welcome! Welcome to the first issue of Smart Spending! Based on our client conversations, APC is launching a newsletter specifically targeted to provide information and ideas on better budgeting, goal setting, money psychology and, well, smarter spending decisions. As...


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