If someone gave me a $100, I would walk around as if I'm Donald Trump or Daddy Warbucks. It's a flush feeling. If we go to dinner, I'm buying. A few days later it would be back to normal with the typical $5 to $20 in my pocket. What is this behavioral phenomenon of...
Penny-Pinching Consumers The economy has spurred Americans to save money any which way they can. Here’s where we’re pinching pennies: Purchasing more generic brands 63% Brown-bagging lunch 45% Going to the hairdresser or barber less 39% Cancelling one or more...
