Our History & Values

APC Financial Planning was founded in 1975 with a mission to provide transparent, client-centered financial guidance. Rooted in values of integrity, service, and long-term relationships, the firm has grown by prioritizing trust and personalized care for each client.

Learn more About APC Financial Planning.

Our purpose is to make a profound difference in our clients’ lives through excellence in financial planning.

Building Financial Confidence: Our Core Values

Integrity

We serve everyone with uncompromising honesty and good faith.

Excellence

We strive for perfection and will not settle for less than our best.

Thoughtfulness

We consider the needs of others in everything we do.

Collaboration

We work together for a common purpose.

Prosperity

We work to make a profit and invest the profit for the success of our clients, rewarding our team, growing the firm, and meeting the needs of our community.

Our History: Shaping Financial Success

1972
1972

P. Kemp Fain, Jr. is the first enrolled candidate for the Certified Financial Planner designation.

1973
1973

P. Kemp Fain, Jr. is one of the first 42 individuals to be conferred the CFP® certification

1975
1975

Asset Planning Corporation is incorporated in Knoxville, TN, as one of the first independent financial planning firms in the U.S.


P. Kemp Fain, Jr. is elected President of the ICFP.

1988
1988

P. Kemp Fain, Jr. releases a landmark whitepaper, “One Profession. One Designation.” Paul K. Fain, III, joins APC.

1990
1990

Paul K. Fain, III, earns his CFP® certification.

1993
1993

The ICFP establishes the “P. Kemp Fain, Jr., Award” to annually recognize excellence and service in the Financial Planning Profession.

1994
1994

P. Kemp Fain, Jr. passes away (1939-1994).


Paul K. Fain, III, becomes APC’s principal shareholder.

1995
1995

APC selects Charles Schwab and Co., Inc. as our primary custodian.

1999
1999

Suzanne Hornick and Kathy Patty join APC.

2006
2006

APC is approved as an adviser with access to DFA mutual funds.

2008
2008

Suzanne Hornick earns her CFP® certification.

2015
2015

Asset Planning Corporation celebrates its 40th Anniversary.


Steve Carlson joins APC.

2016
2016

Joe Ottaviano joins APC.

2018
2018

Joe Ottaviano earns his CFP® certification.

2020
2020

Joe Ottaviano becomes a Certified Kingdom Advisor and APC President.

2021
2021

Randee Schoenike joins APC.


Joe Ottaviano becomes APC’s principal shareholder.

2022
2022

Adam Kornegay joins APC.

2023
2023

Holly Burnett joins APC.

2024
2024

Daniel Myers joins APC.

2025
2025

Asset Planning Corporation celebrates its 50th Anniversary and rebrands as APC Financial Planning.

Today and Beyond
Today and Beyond

Our mission to serve clients continues…